Wednesday, 4 July 2012

Praetorian Outsource Marketing Learns Gadgets waste £1.3bn on Energy Bills


Praetorian Outsource Marketing learnt recently that Britain’s households waste £1.3bn simply by not turning off everyday gadgets.


Praetorian Outsource Marketing works with a number of clients who provide utility funded home insulation schemes. Consequently they’re all about helping their clients' customers to reduce their home energy bills. So when they learnt that such a huge sum was being wasted each year because people leave them on, they decided to spread the word!

Research from the Energy Saving Trust and two government departments has revealed that every year homeowners a wasting a combined £1.3bn of their hard-earned money by not fully turning off computers, televisions and other electronic devices. The study worked out that homes were spending between £50 and £86 a year on gadgets that are on standby. This is equivalent to 9%-16% of the average electricity bill.

A spokesperson from Praetorian Outsource Marketing said, “That is a huge figure, not just as a whole but as a percentage of people’s bills. Our clients provide solutions that help people to get their houses properly insulated which is the biggest cause of energy wastage in the home. What we hadn’t realised was that this is also a huge factor, and something so easy to rectify.”

What the research further showed was that single-person households were using as much, and in some cases more, energy to run appliances such as ovens and washing machines as the average family. It calculated that a washing machine and tumble dryer costs on average £80 of energy a year to run and £35 is spent on powering computers. Shockingly to the team at Praetorian Outsource Marketing if you own a home cinema style set-up you could be spending £300 a year to power it!

This research certainly throws preconceptions on their head. At Praetorian Outsource Marketing we can definitely understand that it would be frustrating to fully switch off the TV and computer throughout the day but it’s very easy to turn them off fully at night when they’re going to be on standby for 12 hours. If you’re not convinced why not do a test, suggests Praetorian Outsource Marketing? Take a meter reading at the beginning of the week and carry on as usual, take another meter reading at the end and then have a week where you make an effort to switch everything off. When you take the reading at the end of that week you’ll be able to see if your usage has gone down!

Praetorian Outsource Marketing is a national outsource marketing and sales company based in Birmingham with offices throughout the West Midlands and in Southampton. For more information please visit http://www.praetorianmarketing.co.uk