The latest book on our nightstands isn’t a new release but that doesn’t stop it from teaching the business community some great lessons. Praetorian Marketing, a marketing and direct sales company based in Birmingham offers you a review of one of the best-kept secrets amongst managers.
‘First, Break All the Rules: What the World’s Greatest Managers Do Differently,’ is written by Marcus Buckingham and Curt Coffman, both are business owners and they discuss the pitfalls of standard management thinking and what excellent managers do to keep their team happy.
It was the longevity of the book that led Praetorian Marketing to review it. Published in 1999 it has lasted the test of time and has a great deal to offer twelve years down the line. What Praetorian Marketing enjoyed the most is that many of the management practices that pop up in management blogs and websites are really just myths based on no real evidence. This book certainly has enough evidence. The book gets its resources from a series of 80,000 interviews with managers conducted by the Gallup Organization over a period of 25 years.
Some of the practices recommended in the book are things that we all know deep down but are sometimes forgotten. The importance of treating every person you work with as an individual and focusing on strengths and talents rather than trying to fix a weakness. The reason that they are recommended in this book is because they work.
The key idea detail that jumped out at Praetorian Marketing was that the best managers know that they are on stage everyday. They know that people are watching every move they make. In the same way that a manager might find people raise their game when they know they’re being watched, the manager should behave in the same way. The difference is… a leader is always being watched and should always raise their game.
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