Praetorian Marketing investigates – A lonely Christmas for the high street this year?

Praetorian Marketing understands that the pressure is mounting on high street stores to draw in customers for the Christmas shopping season. With more and more alternative options to shop becoming available, it seems many customers are shunning the high street for more convenient options.

Praetorian Marketing is situated in Birmingham City Centre, home to one of Britain’s largest shopping venues, The Bull Ring. Being in the centre it’s hard to imagine that the high street is suffering, the streets filled with customers clutching bags and bags of shopping. However Monday 28^th November this year was set to be the busiest day for internet shopping in the running to Christmas, with many people simply ordering gifts from their desk at work. With advancements in technology, many people will also be doing their Christmas shopping on the move using their mobile phones, adding smart phones to the competition.

‘The general consensus amongst the people that I have spoken to is that it is just more convenient to shop online these days, many people stating the weather, time constraints, waiting for the checkouts and of course just the overall ease of clicking the mouse and knowing that their shopping is on its way makes online shopping preferable’ said a Praetorian Marketing spokesperson.

‘Given the option, people would prefer to shop from the comfort of their own homes, as it saves time, effort and can work out to be more cost effective in terms of transport and parking etc. The only main downfall to online shopping is the fact that information about the product may be limited, however with stores being increasingly under staffed, this is also a problem customers may find with the high street, and in the rush of Christmas there simply aren’t enough sales advisors to go around’.

The Spokesperson continued,

‘Praetorian Marketing specialise in outsourcing, which some may say takes the best aspects from both worlds, which is why we have achieved such high levels of success for our clients. Not only do we take the product directly to the customer, we are also able to deliver a fantastic level of customer service, complete with full product knowledge to go with it’.

Praetorian Marketing Birmingham Takes Inspiration From The World's Top Businesswomen.

Praetorian Marketing, a marketing and sales company providing client solutions in the West Midlands, celebrates the incredible female talent that is steering their institutions through some of the most difficult times in recent history.


Diana Chan, Chief executive of EuroCCP, came from humble beginnings. At the age of two, Chan left communist China on a fishing boat with her grandmother in hope of a better life in Hong Kong. After graduating she headed straight into the world of finance, working first at JP Morgan and then Citigroup. She had led EuroCCP from a start up in 2007 to one of the preferred clearing houses of major banks and trading venues. A spokesperson for Praetorian Marketing comments 'Diana's story really struck a cord with some of our office who love her entrepreneurial spirit given her difficult start in life."


Suzanne Cain is the Head of Institutional Credit Sales at Deutsche Bank. She was drawn into the sales field at the start of her career and has never left. "Since Praetorian Marketing is heavily involved in sales for our clients we follow the female trail-blazers in the field very closely." Suzanne previously worked in a similar role at Morgan Stanley where she was responsible for distribution in both Europe and the US. 


Ruth Fox has been something of a pioneer in the legal world. She became Slaughter and May's first female partner in 1986 and is now one of the few female members on the Bank of England's Financial Markets Law Committee. "Law has traditionally been a very male dominate institution, at Praetorian Marketing we really celebrate those women who broke through the glass ceiling 25 years ago for other women to follow."


"At Praetorian Marketing we are always looking out for great business people to watch and learn from. It is inspiring to read what these incredibly talented women are doing and we will take just as much from the new generation of businesswomen and entrepreneurs that are starting out on the early stages of their careers today."


Praetorian Marketing is a marketing and sales company based in Birmingham city with offices around the West Midlands. We offer unique marketing solutions to companies throughout the UK. 


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Praetorian Marketing gets into the spirit of Christmas with the help of a very well loved brand!

With Christmas just around the corner, Praetorian Marketing has been looking into the success of advertising strategies used by some of the world’s best loved brands in the run up to Christmas.

Praetorian Marketing is situated in the heart of bustling Birmingham City Centre, making it virtually impossible to avoid all things Christmas! With the annual German Christmas market in full swing and shops everywhere playing Christmas songs, filled to the doorways with festive promotions, Praetorian Marketing are embracing Christmas with the best of them.

Praetorian Marketing amongst many others will be decorating the office and taking part in festivities to honour the occasion. Images of Christmas trees, reindeers, angels and elves will grace homes, offices, shop windows, restaurants and TV screens but it simply would not be Christmas without the portly man with the white beard and the red suit. Santa Claus (also known as St Nick or Father Christmas) is a figure globally associated with Christmas, but the appearance of the famous character we’ve become used to over the last few decades can actually be partly credited to the world’s most famous brand, Coca Cola.

In 2006 Coca Cola celebrated 75 years of their use of Santa Claus, first created by artist Haddon Sundblom in 1931. Prior to this Santa Claus had been depicted in many shapes and sizes and many believe that Sundblom drew Santa in a red coat as it was the trademark colour for Coca Cola. Praetorian Marketing understands that the campaign was initially launched to dispel thoughts that Coca Cola was a drink for summer and with clever usage of Santa and slogans such as ‘Thirst knows no season’ the brand successfully put their message across, helping them become one of the most popular brands worldwide today.

A spokesperson for Praetorian Marketing has said,

‘I don’t know anyone who doesn’t know the Coca Cola advert; it’s become almost symbolic in the sense that you know it’s nearly Christmas when it comes on. The fact that a brand can successfully mould the public image of a traditional character simply proves the power that Coca Cola has and has cemented their status as the world’s best loved brand. The ability to build such a strong association with Christmas has proved to be a remarkable marketing strategy for Coca Cola and something they can and will rely on for many years to come’.